What is conscious consumption - fashion literacy

Don't buy unnecessary things, choose quality, refrain from impulse purchases, and be careful of the planet. If you follow these rules, then you automatically adhere to conscious consumption and get a few pluses in karma. We propose to understand why it is important, necessary, and easy.

How do you get to the bright side of mindful consumption?

• Choose quality over quantity. That way you can wear clothes longer, not produce a lot of garbage, and take care of yourself and the planet.
• Don't throw away clothes that can live longer. Your best bet is to donate, sell, or pass them on to someone who might still need them. 
• Try to sort your garbage. It's hard to get overbuilt, but the results are worth it. You'll be able to shop more carefully, not throw away unnecessary items, and take care of the environment.
• Conserve electricity and water. This does not apply to fashion, but it is one of the golden rules of conscious consumption, with which you can begin the path to awareness. 
• Don't buy unnecessarily. It applies to all kinds of purchases, from food to another pair of shoes or clothes. 

Today let's take a closer look at what conscious consumption, ethical brands, and taking care of your own closet and the planet as a whole are all about. 

What is conscious consumption?

We do a lot of things on the fly. We take an extra plastic bag in the supermarket, we throw plastic bottles in the common container with the garbage, we buy another blouse, because "at a discount" and do not think that soon it will go into the same plastic bottle. 

There is another approach. When you carefully select the clothes, do not go on the fast fashion, sort the trash and generally refuse thoughtless (read: unnecessary) purchases. Conscious consumption is about taking care of ourselves, the environment, and the planet. 

So how do you become a conscious consumer without compromising your own desires and needs, while conserving the resources of the planet?

7 steps to conscious consumption

1. Conscious or ethical consumption is not just a trend, but a necessity. In a world where trends are changing at the speed of light, there is a risk of overloading the closet (and eventually the entire planet) with unnecessary things. To prevent this from happening, you need to shop consciously.

2. Ethical consumption is not about giving up the pleasures and joy of shopping. It's about the right approach to choosing clothes, food, and other necessities. How to do this, we tell you below.

3. Give up plastic bags. And make friends with a shopper. First, it's beautiful. Secondly, with concern for the environment. Sometimes the life of a supermarket bag lasts 1 minute (take a croissant - eat it - throw the bag away). But then the duration of its life in the landfill reaches dozens of years. 

4. Support local brands. The shorter the distance between the producer and the consumer, the easier it is to know the conditions under which goods are produced. This applies not only to food but also to clothing. So the Made in Ukraine trend is just one love.

5. Make a shopping list. There are eternal wishlists, in which the most desirable things. And there are spontaneous purchases, which break into everyday life and disrupt financial plans. To prevent this from happening, give up impulse purchases and don't build shopping baskets when you're in a bad mood or on the day your paycheck is sent to your card

6. An ethical brand is your best friend. When choosing where to buy new jeans, dresses, or cosmetics, don't forget to consider the brand's history. An ethical brand is a brand that uses the resources of the planet sparingly, does not test on animals, saves resources, and respects human labor. If all items are checked, then you can safely be friends with the company.

7. Give clothes a second chance. flea markets, vintage stores, and sometimes second-hand stores are opportunities to find cool stuff at a nice price. Plus you'll do a good deed and give your clothes a second life.

It's not hard to be conscientious, and it's really nice to be conscientious. Just try it and you won't be able to stop.