Sustainability

Organic is not just a trend. Organic cotton is cotton that is grown without pesticides and chemical fertilizers, in an uncontaminated environment, in a traditional way. The organic approach is about avoiding negative impact on all participants in the process:

The environment - because the use of hazardous chemicals and processing methods is prohibited;

the industry worker - because they work in safe conditions;

the end customer - because they receive a safe product made with care and in accordance with standards.

That's why organic is something we should all strive for, in all areas. Such clothes are not just about taking care of the planet, but also about yourself. Confidence in what you wear is confidence in yourself.

The fashion industry and our consumption of clothing have a greater impact on the environment than we can afford. We're used to the low prices of the mass market, but now humanity is paying its "extra fee" that we never thought about before: a shortage of workers, growing pollution, resource depletion, and tons of garbage.

Many people know that denim production is also quite problematic and resource-intensive.

That is why the responsibility of the partners with whom we build cooperation in Ukraine is of utmost importance to us. All minnim jeans are produced in sustainable factories certified according to the world's leading textile industry standards GOTS, which ensure the highest standards of wastewater treatment and high standards of working conditions for people.

minnim is committed to reducing the environmental impact from the production stage to the packaging of your orders.

We strive to minimize the use of packaging material wherever possible and do not use microfilms in boxes, cards, or tags. Therefore, most of the materials are natural and recyclable. Also for convenience, we combined our packaging box with the jeans care instructions.

As part of our zero waste philosophy, we don't send extra buttons or hardware when you buy our clothes.

When dealing with production and your orders, we have long since implemented a sorting system in the office that greatly optimizes waste and most of the garbage goes to recycling.

But remember that companies will never achieve a zero impact score. Our task is to achieve a better result. There is a balance between reducing the amount of packaging material and the amount of damaged goods. The environmental impact of a damaged product is greater than the addition of a recyclable plastic bag.

When designing, we are not influenced by trendy collections, focusing on creating timeless pieces.

We strive to create versatile garments designed to stand the test of time and any conditions, made from high-quality and environmentally friendly fibers, at responsible factories.

It is important for us to create durable casual jeans in vintage shades and give confidence that our customers' favorite pair of jeans will not let them down. Experimenting with different shapes and figures, we try to take everything into account to make the fit comfortable.

We prepare for the release of each new collection in advance, going through many different stages: from creating patterns and production, to choosing and scrutinizing denim.

When creating designs, we are inspired by the architectural principles of the Bauhaus to create clothes that can be worn for at least 8 seasons.

How? We put function at the forefront of our design process. Based on the function, we choose the form and set quality criteria. To meet the quality, we use sustainable materials. This is how we create each of our models.

minnim + Bauhaus = ❤

No matter what we try to invent together and no matter what modern manufacturers of innovative materials say, extending the life of the clothes we already own is the only sure way to reduce the environmental impact of the clothing industry. The longer we wear what we have, the less we need new clothes.

That's why we are committed to producing durable denim that you can wear for at least 8 seasons. Thanks to high-quality 14 oz. denim and 100% cotton, the jeans don't lose their shape or stretch.

But despite our best efforts, the life cycle of jeans always comes to an end at some point. That's why in 2024 we started implementing a program to recycle our clothes that are no longer suitable for wearing. For each item, you get a certificate for a discount on the next pair.  Find out more about the terms and conditions here.

As part of our zero waste philosophy, we have joined The Jeans Redesign, an international initiative of manufacturers, and produce items with responsibility for their life cycle and recycling.

We have also prepared a comprehensive clothing care guide to help you extend the life of your clothes.

Each thing is a product of the interaction between scarce natural resources and the delicate work of craftsmen. But things and resources also require transportation. Each item has its own impact and price based on global supply chains.

It's important to understand not only the responsibility of the factory and the country of origin, but also where and how the cotton was grown. Whether it was treated with pesticides or grew in a favorable environmental setting. We track most of this information through fabric certificates.

By working to optimize logistics, we reduce the transportation distance of our jeans through a predominantly Ukrainian and European supply chain. And local production is part of the ecosystem of these processes.