About us

Hi! I’m Sergey Fomin, the founder of minnim jeans brand.

minnim was born from the idea to make truly sustainable jeans.

My team and I believe in beautiful but also functional denim wear, that you can use for years. Inspired by the philosophy of reasonable consumption, we launched our first collection in 2016. Our main goal was to give people sustainable clothes that they can buy, once and for all, saving their precious time for things that matter.

It’s been 6 years now that we make high quality denim wear based on universal all-times fits. Our clothes will make a perfect match to your capsule wardrobe, as a classic piece that will never go out of style, allowing you to create a variety of different outfits with a small selection of good quality sustainable items.

Following the slow fashion credo, every time, we produce a limited number of long lasting items. This is how our customers can enjoy wearing sustainable jeans for years without being bother by the need to get a new pair every couple of seasons. It also helps all of us to reduce overproduction that we aim to fight.

We do jeans, you do things.

minnim jeans are designed to last for at least 8 seasons:

14 ounces denim and 100% cotton - does not lose shape, does not stretch
excludes overproduction