Durability and timelessness of minnim
When designing, we are not influenced by trendy collections, focusing on creating timeless pieces.
We strive to create versatile garments designed to stand the test of time and any conditions, made from high-quality and environmentally friendly fibers, at responsible factories.
It is important for us to create durable casual jeans in vintage shades and give confidence that our customers' favorite pair of jeans will not let them down.
Experimenting with different shapes and figures, we try to take everything into account to make the fit comfortable.
We prepare for the release of each new collection in advance, going through many different stages: from creating patterns and production, to choosing and scrutinizing denim.
Our approach to development
In the fall of 2023, we made a commitment to switch to organic cotton and plan to fully implement our goal by the end of 2024.
Organic cotton is not just a modern trend. It is a necessary way to improve environmental standards and reduce the impact of chemicals on people and the environment. Organic cotton indicates that no pesticides are used in its cultivation, which saves the environment from toxins, preserves soil fertility and does not harm rivers.
When designing denim clothing, we primarily focus on durability. That's why we use the highest quality organic cotton, carefully checking it.
Remember that there is no clothing without environmental impact, but we are convinced that we must do everything we can to achieve the best result.
Recycling and reuse program: Update by minnim
Despite our efforts to create uncompromising garments that are designed to stand the test of time in terms of quality and design, the life cycle of jeans always comes to an end. The time will come when you can no longer wear them.
That's why in 2024 we started implementing a program to recycle our denim that is no longer suitable for wearing or that you want to donate to charity. It may be completely worn out, or maybe you just fell out of love with it. For each item, you will receive a discount certificate for the purchase of the next pair.
We are gradually implementing the Update by minnim recycling and reuse program throughout 2024. So, we invite you to follow our social networks or subscribe to our email newsletter to get the latest news.
Our goal is to make recycling an integral part of minnim and to implement full responsibility for the life cycle of clothing. At the same time, we want to make it convenient for you throughout the process.
How it will work
We are constantly developing and engaging partners to expand the idea and launch a recycling program. For now, we will focus on clothes that we can donate to charity and clothes that will be recycled.
If you have old minnim clothes that you no longer use, we will gladly accept them from you. You can return any clothes, in any condition, all we ask is that you wash them beforehand. For each item, you will receive a certificate that you can use for purchases on our website.
No matter what you return, we will make sure to find the best use for it. Some of them will be sent to charity or recycled. Most importantly, nothing will end up in a landfill. We will keep you updated on how your old clothes will be used once the program is up and running.
Caring for things
One of the key factors in the durability of clothes is proper care. We've prepared our comprehensive denim care guides to help you extend the life of your garments.
Visit the Denim care guide page to find out all the details.
