URBAN OASIS: minnim SS'23 summer collection campaign

Today we present a new summer collection inspired by summer in a big city. This is a story about finding a balance: between the frantic rhythm and the desire to be closer to nature, to enjoy its silence and beauty; between the desire to get to the goal and slow down in a bustling city; the desire to be yourself and at the same time become even better. 

The minnim team believes that balance is possible. And also that even in a big city, you can find your own urban oasis - a place of strength, recovery, and absolute comfort. The brand has embodied this idea in its summer collection of denim shorts - designed to give you freedom of movement, confidence and the ability to enjoy every moment of summer.

This minnim collection, like the brand's previous products, is all about timelessness. These are classic models made of the right denim and relevant styles that will remain in the wardrobe for a long time: women's mom shorts, cropped models with torn edges and basic straight men's shorts. 

minnim continues to work with 14 ounce thick denim and 100% cotton, so the shorts will keep their shape and retain their color for up to 8 seasons. The brand has created models in a classic retro palette: light blue and deep black shades.

The new summer collection is already available for ordering on minnim.ua.