Pause / Play - minnim summer drop SS25

We present the new summer capsule “Pause/Play”, created for those who know how to stop and exhale when everything is moving around them. Simple silhouettes, comfortable cut and restrained shades support rather than distract. The updated models of shorts can be easily combined with each other and with other things - as universal wardrobe modules.

The collection includes a new women's model Relaxed - loose shorts in three colors: Light, Gray and Concrete. In addition, the new Concrete shade complemented the already familiar silhouettes: Mom, Bermuda, and the men's Straight model.

Concrete is a light gray color that refers to urban architecture and the restrained aesthetics of the streets. It harmoniously complements the brand's classic palette, while remaining deeply functional and timeless.

The campaign was filmed in a space where architecture interacts with the body - every shadow, every curve of the structure and denim repeats the logic of harmonious interaction between a person and space.

The new Pause/Play capsule is already available on the website: minnim.ua and in partner stores