minnim Spring Collection 2022
We went to Berlin to shoot the campaign for the spring collection to convey the aesthetics of the environment, to show the connection of architecture, people and colors of the city complementing each other.
This collection is about the love of functionality, aesthetics, and sustainability. The principles of the Bauhaus school of design and architecture that we are so inspired by.
Being innovative, aesthetic, revolutionary, and creating a better quality of life is only a brief description of the Bauhaus. It is a movement that changed the principles of mass production and architecture of the 20th century by giving priority to functionality and simplicity. All this is very close to our brand and the same principles we follow in our work.
It's important for us to create long-lasting everyday jeans in vintage tones and to give confidence that your favorite pair of jeans won't let you down.
Experimenting with different shapes we've tried to consider everything so that the fit is comfortable. As with all of our products we use heavy structured denim of only 100% cotton that doesn't lose its shape or stretch and the inner seams are carefully closed considering the aesthetics of all elements.
For the release of each new collection, we prepare in advance, going through many different stages: from creating patterns and production, to selecting and testing the denim. This time we showed a new dark blue model shade with an extended cut and straight but loose jeans in a light vintage hue.
The new model has a straight cut and a high fit, thanks to which we visually elongate the silhouette.
Why is this shoot special for us? Our mission and values are similar to the Bauhaus philosophy - to help people live more comfortably, by allowing themselves to have more quality things, and developing a culture of conscious consumption.
Model wears: Straight Jeans Light
minnim Spring Collection 2022
Model wears: Straight Jeans Light
minnim Spring Collection 2022
Model wears: Straight Jeans Light
minnim Spring Collection 2022
Model wears: Palazzo Jeans Dark
minnim Spring Collection 2022
Model wears: Palazzo Jeans Dark
minnim Spring Collection 2022
Our women's jeans are already available to order at minnim web-site
minnim - We do jeans, you do things