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Blog

minnim Spring Collection 2022
We went to Berlin to shoot the campaign for the spring collection to convey the aesthetics of the environment, to show the connection of architecture, people and colors of the city complementing each
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New sustainable packaging from minnim
For the past few months, we have been working on packaging that would not only create aesthetic pleasure but would also be sustainable in production and recycling.Conscious consumption and sustainabil
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minnim - the shorts of your summer
This season we have re-released and refined our shorts models. Women's shorts with a high fit and lose fit that doesn't restrict movement and men's shorts with a comfortable medium fit. Our goal
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Summer line of shorts and elements of the identity
Throughout the year we experimented with materials, shades, and renderings of our back labels. Trying to find the best solution in terms of material durability and sustainability. Today we were a
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How to fold jeans: 3 ways without further ironing or steaming
This is going to hurt. Just imagine the pile of things in the closet, stacked out of order. You open the door, everything falls out, and it takes about an hour to find your favorite jeans. Sound famil
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